Structure and Language

Recommendation 4:
We recommend identifying what the different parts of a strategy do and how they come together, and elaborating on what frequently used terms (e.g., aim, vision) cover and do. 

The following boxes introduce some of the typical elements/sections that might be included within a cultural strategy and provide elaboration on some of the terms and elements/sections.

The following suggests possible elements/sections and their inclusion and order will vary based on local context. Some of the elements/sections might be included within the appendix.

As an additional resource, the below PowerPoint presentation includes examples of how cultural strategies have been structured and the different language used for different sections/elements. All strategies can be accessed via the dataset available from Think Kit Resource 2